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Company Goal

Our north star measure of progress is to increase revenue. (As of 2022-03-30.) See our Twitter announcement and explanation for why we switched to revenue from population as our north star. As of 2022-04-17 this is still a work in progress. See Epic 272 for the latest changes.

We will set growth goals shortly, and some references that will help us frame our ambitions are :

History of our "North Star" goal at DoubleGDP We established revenue as our goal on 2022-03-30 and archived previous sections of the handbook in [Issue 616](https://gitlab.com/doublegdp/handbook/-/issues/616). Prior to revenue, we used population as our north star, and prior to that we used "weekly active users" (WAUs). Here's context on why in 2020-10 we we switched to population from WAUs.

2022 Company Goals and Plan

Goals for 2022:

  1. Population goal -- 1000 by 2022 and 10,000 by 2023
  2. Grow new city partners to 12
  3. Establish a revenue model

Plan to get there:

  1. Grow headcount
    1. Engineering to ~17 (2 teams of 6 + 2 devops + 2 UX), based mostly in Africa and LATAM
    2. CS to 9 (1 for each 2 cities + 1 for Nkwashi), based mostly in Africa and LATAM
    3. Add Product (2) and People Ops (1), mix of US and Africa
  2. Hold an all-team conference (covid-permitting)
  3. Build strong product with special emphasis on land sales, workflow, and security use cases

2022 Company OKRs

Partnerships

Below are the Partnerships OKR for 2022.

2022 Partnerships OKR

Objective 1: Close 8 new cities as DGDP Partners in 2022

KR1: Sign up 2 of the current prospect city partners by 2022-03-31

KR2: Ensure that the 2022 pipeline has no less than 24 qualified leads to provide a chance for success with Objective 1. Have 6 realistic prospects for Q1 2022 and 12 prospects for Q2 2022.

Objective 2: Increase partnerships pipeline by 3 every quarter

KR1: Re-establish contact with qualifying cities in our database and engage them with a goal towards contracting

KR2: Identify new potential partners and add to the DGDP database with a clear progression plan

Objective 3: Create a robust Sales & Marketing process for use with all leads and prospects

KR1: Develop and document a Sales manual that DGDP will use in identifying and engaging leads

KR2: Develop marketing collateral to be used with leads and prospects at different stages of the sales process

KR3: Have a product Demo that clearly highlights Campaign management, Payments Invoices & Collections and Gate Access & Emergency Reporting.

KR4: Put out two press releases on signing with Tilisi & Enyimba in January 2022.

Objective 4: Provide significant direction on development of a Revenue model for the company

KR1: Propose revenue models that will be evaluated to determine what aligns best with our overall mission and is sustainable

What does Partnerships need from others on the leadership team to be successful?

  • Continue the support demonstrated so far in engaging prospective partners
  • Provide support on Product demos and product information necessary for collateral and pitches
  • Provide honest and prompt feedback on my input and effort towards these goals and the organizational goals.

What are the 1-3 biggest risks that are out of your control, but that collectively we might be able to address?

Customer Success

Objective: Achieve a population of 1,000 residents across all DGDP cities in 2022

  1. KR 1: Launch HIR-coding academy track at Nkwashi with a target population of 21 residents in 2022-January

  2. KR 2: Develop growth strategies for non-sponsored DGDP residents at Nkwashi by 2022-02-28

  3. KR 3: Achieve population of 20 residents at Tilisi by 2022-03-31

  4. KR 4: Achieve population of 32 residents at Ciudad Morazan by 2022-03-31

  5. KR 5: Setup onboarding plan with Enyimba by 2022-01-31

Objective: Set baseline for Customer Satisfaction Measurement

  1. KR 1: Publish a minimum of one customer success story per quarter.

  2. KR 2: Define and launch customer satisfaction measures that will assess customers’ interaction with DGDP by 2022-03-31.

  3. KR 3: 90% completion of onboarding steps completed within the onboarding period (6 weeks)

Objective: Increase Product Adoption
(Work in progress to align Product OKR)

  1. KR 1: Define best practices and product adoption process and metrics by 2022-01-31

  2. KR 2: Define metrics and track news functionality adoption by 2022-02-28

  3. KR 3: Define metrics and track gate access functionality adoption by 2022-03-31

  4. KR 4: Define metrics and task functionality adoption by 2022-04-30

Objective: Increase Customer Success Team Productivity

  1. KR 1: 100% CSM coverage for all DGDP cities by 2022-02-28

Product

Objective 1: Launch of DRC and DLC

  1. KR 1: 10 tasks created, updated or/and closed weekly
  2. KR 2: 2 DRC or DLC forms are submitted weekly
  3. KR 3: Get a high CSAT score

Objective 2: Develop CRM functions

  1. KR 1: Have one or more people at EECD use the CRM once a week.
  2. KR 2: EECD Users must give a high satisfaction score to the DGDP CRM.

Objective 3: Improve Gate Access Flow

  1. KR 1: Ability to register 1 visitor at the gate under 30 seconds
  2. KR 2: Ability to grant access to un-announced visitors in 1 minute.
  3. KR 3: Ability to grant access to a resident or known community member in ____

Objective 4: On-boarding Greenpark in 4 weeks.

  1. KR 1: Greenpark using campaigns 1 sprint after kick-off meetings.
  2. KR 2: Greenpark publishes its own news articles 1 sprint after kick-off meetings.
  3. KR 3: Customers are comfortable using the application without DoubleGDP’s assistance after 4 weeks.

improve internal operations

Objective 5: Accelerate onboarding for new customers

  1. KR 1: Creating a customer in DoubleGDP under 10 minutes.

Objective 6: Make our Product Management team even better
1. KR 1: Hire HoP

Objective 7: Improve our Sales demos.

  1. KR 1: Get an internal feedback score of 8/10 on UX for news and campaigns redesign from the sales team
  2. KR 2: Get an internal feedback score of 6/10 on overall UX

Engineering

Objective 1: Improve the quality of our product

  1. KR 1: Reduce the number of new bug reports from 15 to 10 every 2 weeks

Objective 2: Improve the quality of the development process

  1. KR 1: Jest logs warning count to 200 warnings per run
  2. KR 2: Reducing test execution time from 23 mins to 15mins
  3. KR 3: Enabling eslint on all javascript code.
  4. KR 4: Hire one SRE.

Objective 3: Accelerate the development team speed

  1. KR 1: Reduce average code review time by 30%
  2. KR 2: Reduce the average number of bugs per feature by 50%.

Objective 4: Continuously improve and grow as a team

  1. KR 1: Increase usage of the Engineering handbook section by having each engineer make 1 contribution to the handbook.

Objective 5: Improving Security Compliance

  1. KR 1: Fewer than 2 high or/and critical known vulnerabilities.
  2. KR 2: No more than 5 Medium, low, others.
  3. KR 3: Document process to resolve security issues
  4. KR 4: Successfully train 2 Engineers on security compliance

Product and Engineering Epics for 2022-Q1